How Josco Leveraged Technology to Evolve, Grow, and Stay Ahead

HOW JOSCO  LEVERAGED TECHNOLOGY TO EVOLVE, GROW, AND STAY AHEAD

A Story of Legacy, Leadership, and Smart Innovation Across Generations.

Date:  Wednesday, 20 August 2025
Time:  11.00am - 11.45am
Cost:  No charge
RSVP:  By Noon on Tuesday, 19 August 2025

ABOUT THIS EVENT 

Join the SCLAA community for an exclusive behind-the-scenes look at Josco’s remarkable business journey—spanning two generations, shifting market strategies, and a bold transformation into a modern, tech-enabled enterprise. From their roots in Australian manufacturing to becoming a trusted supplier for Bunnings and Total Tools, Josco’s evolution reflects the challenges and triumphs faced by many growing supply chain and distribution businesses.

Hear directly from the Josco team as they share the strategic decisions behind their technology upgrade—including the implementation of NetSuite ERP and Warehouse Management linked seamlessly into Machship Freight Management —that helped them gain operational efficiency and a unique edge in a competitive market.

This is not just a tech story; it’s a story of people, persistence, and purposeful change.

Key Takeaways:

• The generational shift in leadership and go-to-market approach
• Lessons from their business transformation journey
• How cloud-based ERP, WMS & FMS unlocked operational and competitive gains
• Tips for navigating change in traditional industries
  
  

SPEAKERS

	Ben Joseph - Managing Director, Josco Ben Joseph is the Managing Director of Josco Australia, a trusted Australian owned and operated business supplying hand tools and power tool accessories for nearly 45 years. As the second generation in the Josco business Ben has seen the business grow from its formation in a back yard garage, to a business now operating nationally throughout Australia New Zealand and the UK, with major customers including Bunnings, Mitre 10, Total Tools and Blackwoods.
	Tania Large - Head of Industry Associations ANZ, Oracle NetSuite Tania Large is a seasoned technology and partnerships leader with over 25 years of experience driving growth and transformation across the hardware and software industries. With a track record that spans scaling startups to successful exits—including the sale of a software development business to Oracle—and working across multiple family enterprises, Tania brings a rare blend of entrepreneurial grit and corporate acumen. Tania’s cross-industry experience—from manufacturing to professional services, agriculture to high-tech—fuels her ability to connect seemingly unrelated ideas and craft creative, commercially grounded solutions.
	Adam Camassa - Senior Account Manager, Machship With over 20 years of experience in the transport and logistics sector, Adam has a deep, hands-on understanding of the industry’s toughest challenges, from carrier coordination to freight cost optimisation, Adam has spent the last several years at MachShip, guiding mid-to-enterprise clients through digital transformation. He’s known for turning operational friction into streamlined workflows, helping customers seamlessly connect with carriers, reduce manual freight tasks, and gain real-time insights. Adam’s consultative approach has consistently driven measurable improvements in efficiency, accuracy, and cost control. Adam brings a unique blend of strategic insight and practical know-how, making complex freight problems simple and actionable.

WHO SHOULD ATTEND

Ideal for supply chain professionals, business leaders, and anyone planning digital transformation in a legacy business setting.